At the beginning, I was mainly focused on the spice idea. However, I wanted to keep the heart involved with Penzey since they are all about that.
Problem/Goal
The goal of this conceptual redesign was to enhance the online user experience for Penzey's Spices customers, making it more intuitive, visually appealing, and efficient for browsing and purchasing their products. Identifying potential areas for improvement on the existing website, this project aimed to create a more modern and engaging online presence that better reflects the quality and variety of their spices.
Solution
The proposed redesign features a streamlined navigation system with clearer categorization, improved search functionality with advanced filtering, and visually appealing high-quality product photography. Product pages were enhanced with detailed information and usage suggestions, and a simplified checkout process was implemented. The responsive design ensures a seamless experience across all devices, modernizing the online presence while respecting Penzey's established brand identity.
Before and After
Conceptual Redesign for Penzey's Spices
Improving on the existing Penzey's website, this project aimed to create a more modern and engaging online presence that better reflects the quality and variety of their spices
Client: Penzey's Spices
Role: Lead designer
Tools: Figma and Photoshop
