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Personas
I made up some personas to give Essie an idea of who would use her website
Bringing the Party Online: Event Planning Meets Elegant Design
Goal: The primary goal of the Whim & Wonder Co. project was to design a website for a newly forming creative gathering business.
Solution: Designing a website in Wix Studio with a user-centric approach, and keeping in mind of the aesthetic that was wanted.
Client: Essie Jack Whim & Wonder Co.
Role: UX/UI Designer, Web developer, Information Gathering, Addressing Feedback
Tools: Wix Studios and Figma
The Design Stage
Style Guide/Mood Board
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A key element of the Whim & Wonder Co. project was the development of a concise style guide to ensure visual consistency. This guide established a rich, earthy color palette with deep greens, warm clays, and soft gold accents, reflecting the brand's natural and elegant feel.
After emailing back and forth to get an idea of what Essie was looking for, I used Figma to make up some Wireframes.